How Much Does Content Marketing Cost? A B2B Guide to Pricing, Value & What to Expect

If you’ve ever searched how much does content marketing cost, you’ve probably run into the usual vague answers: “It depends”, “Every agency is different”, or “Prices vary by project.” While those are technically true, they’re not particularly helpful when you’re trying to plan a budget or justify spend.
At be-agency, we believe in cutting to the chase. Whether you’re a startup looking for a few solid blog posts or a scaling B2B brand ready to invest in a full thought leadership strategy, we’re here to give you clarity—on costs, value, and how to choose the right approach.

First: What Counts as Content Marketing?

Before we talk pricing, let’s quickly define the scope. In the B2B world, content marketing can cover a wide range of formats:

• Blog articles
• Whitepapers & case studies
• Thought leadership pieces
• Email campaigns & nurture sequences
• SEO landing pages
• Web copy
• Video scripts, presentations, and pitch decks
• Social media content tailored for platforms like LinkedIn

Great content doesn’t just fill space—it informs, builds trust, and guides potential buyers through a longer, more complex decision-making process. That’s why content marketing is a cornerstone of any successful B2B strategy.

So, How Much Does Content Marketing Actually Cost?

Here’s a breakdown of what to expect when budgeting for B2B content marketing. Keep in mind that quality, depth, and strategic alignment all affect pricing.

Blog Posts

• Short-form (600–800 words): €250–€500
• Long-form or SEO-optimised (1,200–2,000+ words): €400–€1000+
• Technical or industry-specific content: often at the higher end of the range

Whitepapers / eBooks / Case Studies

• Typically range from €2000–€5000, depending on research, length, and visual design
• Ideal for lead generation, account-based marketing, or sales enablement

Email Campaigns / Sequences

• Email strategy + copy for a 5-email sequence: €1000–€2500
• Newsletter content: €250–€500 per edition

Website & SEO Content

• Core website pages (e.g. homepage, solutions, about): €400–€800 per page
• SEO landing pages: €500–€1000 depending on keyword research and optimisation depth

Thought Leadership / Ghostwriting

• High-authority articles for executives: €600–€1500 per piece
• These typically involve interviews, research, and a refined brand tone of voice

What Influences Content Marketing Cost?

1. Industry complexity: A blog post for a tech company targeting CTOs takes more time and expertise than one for a retail brand targeting consumers.
2. Level of strategy: Do you already have a content plan, SEO research, and tone of voice guidelines? Or are you starting from scratch?
3. Frequency & volume: One-off projects tend to be more expensive per item than bulk content as part of a retainer or package.
4. Editing & design: Some content requires visual design, layout (for eBooks or case studies), or multi-stage approvals—all of which can increase cost.

Flexible Content Marketing Options at be-agency

We get it—not every business wants the same thing, or at the same time. That’s why be-agency offers flexible pricing and engagement models that work around your needs and budget:

Pay-As-You-Go Content Packages
Just need a couple of blog posts? A case study to support your next sales pitch? With our pay-as-you-go pricing, you choose what you need, when you need it—no contracts, no overheads.

Monthly Retainers
Want a steady stream of content to drive organic growth and lead generation? Our monthly retainers include strategy, planning, writing, and optimisation—perfect for building momentum. Packages typically start at €4,900/month depending on volume and services.

Ad-Hoc Project Rates
From website copy refreshes to multi-format campaigns, we scope, price, and deliver on a project basis. Ideal if you have a clear goal in mind and need expert execution.

What’s the ROI of Content Marketing?

Rather than asking how much does content marketing cost, a better question is: what’s the cost of not doing it?
Without strategic content:

• You won’t rank in search
• Your sales team won’t have strong collateral
• Your brand won’t be positioned as a thought leader
• You’ll struggle to educate and convert leads over time

Content isn’t just another line on your marketing budget—it’s a long-term investment in visibility, trust, and growth. And in B2B, where the buying journey is anything but quick, that kind of sustained value is crucial.

So, is it worth it?

Content marketing doesn’t have to be overwhelming—or expensive for the sake of it. At be-agency, we bring industry insight, strategic thinking, and real flexibility to every project, no matter the size. We won’t upsell you. We won’t lock you in. We’ll simply create high-performing content that connects with the people you want to reach.