Understanding Digital Marketing Prices for B2B: What You’re Really Paying For

When it comes to digital marketing, one of the most common questions businesses ask is: How much will it cost? It’s a fair question—but not always a simple one to answer. Especially in the B2B world, where buying cycles are longer, audiences are more niche, and the goals are less about impulse buys and more about long-term relationship-building.
At be-agency, we believe in clarity and choice. That’s why we offer flexible pricing tailored to your needs: from pay-as-you-go packages, to ad-hoc project rates, to long-term monthly retainers that scale with your business. But before we dive into the details, let’s look at what shapes digital marketing prices for B2B and how to make sure you’re getting the best value.

What’s Included in B2B Digital Marketing?

To understand pricing, you first need to understand what you’re paying for. Here’s a simplified digital marketing services list that many B2B companies—especially in tech, IT, and telecoms—find essential:

• Search Engine Optimization (SEO): Optimising your website and content to rank higher on Google for keywords your buyers actually search for.
• Content Marketing: Creating thought leadership, case studies, blog posts, and whitepapers that build trust with decision-makers.
• Email Marketing: Nurturing leads and staying top-of-mind with drip campaigns, newsletters, and segmented messaging.
• Paid Advertising (PPC & LinkedIn Ads): Driving traffic and leads through targeted campaigns on platforms where your audience spends time.
• Social Media Strategy & Management: B2B doesn’t have to be boring—LinkedIn, X, and even Instagram can be powerful for brand visibility and recruitment.
• Website Design & CRO: Building fast, mobile-friendly websites with a clear path to conversion—because pretty isn’t enough.
• Marketing Automation: Setting up HubSpot, Mailchimp, or other tools to streamline and scale your marketing efforts.

Not every business needs all of these at once. But knowing what’s available helps you choose the services that will move the needle for your goals.

Why B2B Requires a Different Approach (and Pricing)

The B2B space is a different beast. You’re not selling coffee or sneakers—you’re selling complex solutions to time-poor decision-makers with multiple stakeholders and long sales cycles.
That complexity is exactly why digital marketing pricing packages for B2B often differ from consumer-focused ones. You need marketers who understand your product, your buyers, and your industry. You’re not just paying for output—you’re paying for strategic thinking, content with substance, and tactics designed to support longer lead times and higher-value deals.

So, What Do Digital Marketing Prices for B2B Look Like?

Prices vary depending on the services you need, the complexity of your product, and how hands-on you want your agency to be. But here’s a rough breakdown to help you benchmark:

• One-off projects (e.g. website redesign, brand strategy, SEO audit): from €2000–€10,000+
• Monthly retainers (including content, SEO, paid ads, reporting): from €4,000/month
• Pay-as-you-go: tailored, on-demand work charged by day or deliverable

At be-agency, we keep things transparent. No hidden fees. No lock-ins unless you want them. And not selling you services you don’t need.

Choose the Pricing Model That Works for You

We know that no two businesses are the same, and that your needs may change month to month. That’s why we offer three flexible pricing options:

1. Pay-As-You-Go Packages
Ideal for businesses that need support without long-term commitments. Whether it’s a landing page, an SEO boost, or an email campaign—we price it up front, and you pay only for what you need.
2. Monthly Retainers
Perfect for companies that want consistent support and strategic partnership. You get ongoing optimisation, proactive recommendations, and regular performance reporting—without having to micromanage freelancers or juggle different suppliers.
3. Ad-Hoc Project Pricing
Need a one-off rebrand, website refresh, or content sprint? We scope the project, agree on the cost, and deliver with speed and precision. No surprises.

What’s Right for You?

• Startups often benefit from project-based or pay-as-you-go pricing while they test what works.
• Scale-ups usually prefer monthly retainers that allow for consistent growth and campaign planning.
• Enterprise clients may require a custom mix of services across different departments or regions.

Whichever stage you’re at, we tailor our services and pricing to match your reality—not a one-size-fits-all model.

Final Thoughts: Value Over Cost

Too often, businesses focus on cost instead of return. The right agency partner won’t just “do the work”—they’ll help you prioritise, measure, and iterate. That’s where the real ROI happens.
At be-agency, we don’t believe in overpromising or bloated retainers. We do honest work, backed by industry experience and a deep understanding of the B2B space.
Whether you need a growth partner, a campaign-specific push, or just an expert to bounce ideas off—we’re here, on your terms.